A Powerful Portfolio

Our businesses contribute to the shared goal of optimizing impact.

At key parts of the development lifecycle, each of our businesses delivers on Storycraft by contributing specialized expertise with proprietary analytics, global scale, and continuous methodological innovation.

Meet MarketCast

Leading media and entertainment research specialist serving needs across the full content development and marketing lifecycle.

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Meet Insight Strategy Group

Leading consumer research and strategy agency combining social sciences and cultural expertise to help brands build innovative and impactful experiences for consumers.

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Meet Fizziology

Leading global social media analytics and insights firm creating deeper understandings of consumers.

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Meet Turnkey Intelligence

Leading business intelligence provider in the sports industry, offering best-in-class digital, research, and advisory services to sports leagues, teams, venues, and brands.

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Proven Impact Across Industries

Our depth of specialized expertise has broad applications for a range of businesses.

We create custom solutions for clients in major industries worldwide. We apply the power of our data and technology, the selection and application of proven innovation, and an unmatched ability to get at the heart of what consumers think and do.

Media & Entertainment

Media & Entertainment

We are leaders in media and entertainment research with decades of expertise in film, television, OTT, and gaming. As entertainment evolves, we do too.

Retail

Retail

We go deep in-home and in-aisle to unpack the emotional and functional needs that shape winning retail brands, products, and experiences.

Fashion & Beauty

Style

Nothing moves faster than fashion. We keep pace, diving deep to help retailers and brands understand changing generational trends and choice drivers.

Food and Beverage

Food & Beverage

Tastes change. We help food and beverage clients understand those changes, from product development to brand tracking.

Health & Wellness

Health & Wellness

Health and wellness are deeply personal. We delve into the psychology and motivations behind health and wellness decision-making.

Sports

Sports

We help sponsors and properties understand fan opinions, measure sponsorship value, and navigate industry change.

Technology

Technology

We take an audience-centric view from creative testing for consumer tech launches to understanding how new technology impacts consumers in different industries.

Travel & Leisure

Travel & Leisure

We deliver insights into the types of experiences consumers seek, who they are as adventurers, the brands they prefer, and why.

Finance Services

Financial Services

Nowhere is trust more important than in the world of finance. We show brands how to build relationships with consumers to help them manage their money and plan for the future.

Home Goods

Home Goods

Home is the place that consumers can truly make their own. We understand how they draw upon brands to create the spaces that reflect who they are.

We’d like to hear from you.