Kim Lewis joins the consumer research and strategy agency as senior vice president.
New York City, N.Y. — July 10, 2019 — Insight Strategy Group (ISG), a leading consumer research and strategy agency and part of the MarketCast Group, welcomes Kim Lewis as senior vice president of research and strategy, leading the firm’s technology industry practice while working closely with ISG leadership to drive continued growth on the West Coast.
Kim comes to ISG as a 15-year veteran of Ipsos, where she held a variety of leadership roles in strategic brand and communications research for media and technology clients. Kim holds a bachelor’s degree in marketing from the Kelley School of Business at Indiana University.
“We’re thrilled to have Kim onboard,” said Arikan Olguner, ISG’s president. “We’ve had great success in applying our social sciences-based expertise including our gender, youth, and family practices to creative solutions for our clients on the West Coast. We are excited to build on these successes with a growing local presence under Kim’s leadership.”
“Kim joins the MarketCast Group family at an exciting time,” said Henry Shapiro, Group CEO. “We look forward to working with her as we bring together integrated solutions across our businesses, from primary research to social media analytics, to help our clients solve their toughest problems.”
Kim will be based in San Francisco and will work closely with the rest of ISG and MarketCast Group leadership in New York, Los Angeles, and the broader network of offices worldwide.
About Insight Strategy Group
Established in 1999, Insight Strategy Group is a leading consumer research and strategy agency that combines social science expertise with deep generational, life stage, gender, and cultural understanding to decode consumer behavior, fuel brand growth, and innovate products, services, and content. ISG partners with clients on consumer deep dives, segmentations, brand positioning and tracking, customer experience, concept development and testing, and related needs across the product and content development and marketing lifecycle. ISG serves a broad array of lifestyle industries, including media and entertainment, food and beverage, retail, style, health and wellness, travel and leisure, and technology. ISG and its sister companies MarketCast, Fizziology, and Turnkey Intelligence are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.