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Leadership

Teams that Create Value

Our talented teams make the difference between simply having data and activating data to provide critical insights that solve business challenges.

Leadership

Teams that Create Value

Our talented teams make the difference between simply having data and activating data to provide critical insights that solve business challenges.

Meet the Minds Making an Impact

We deliver diverse expertise and a powerful track record of real-world results.

We believe the essence of leadership is to bring out the best in ourselves and others. Together we unleash the deep talent and expertise across the MarketCast Group family of companies – to help clients achieve greater impact.

John Batter
Chief Executive Officer
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John Batter

Chief Executive Officer

USC Marshall School of Business
MBA
University of California Berkeley
BA History

My passion is working with great teams to develop and deliver innovative products and services.

As CEO, John sets and executes the company’s strategic plan.

John was most recently CEO of Gracenote, the digital and data segment of Tribune Media Company, which he established as the world’s largest entertainment metadata services and technology company prior to a successful sale of the business to Nielsen in 2017. He previously was CEO of M-GO, a joint venture between DreamWorks Animation and Technicolor; president of production for DreamWorks Animation; and a senior executive at Electronic Arts.

John set the strategic direction and drove growth for Gracenote’s core music, video, sports, automotive, and technology businesses. He led DreamWorks Animation’s worldwide production, post-production, technology, and studio finance divisions, helping bring iconic movies such as “Shrek” and “Madagascar” to global audiences. And at EA, he started EA Mobile, expanding the company’s console-based gaming into the burgeoning mobile gaming space.

When not working, John can usually be found running, surfing, skiing, or hanging out with his wife and kids.

Mike Goddard
Chief Financial Officer
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Mike Goddard

Chief Financial Officer

Massachusetts Institute of Technology
MBA
Syracuse University
BS Economics and Newspaper

When you arrive at a fork in the road, take it.

Mike leads the Finance and Human Resources functions at MarketCast Group, providing senior oversight for all corporate finance, financial planning and analysis, and talent management functions. In addition, Mike manages risk management, acquisition analysis, and budgeting efforts across all MarketCast Group companies.

Throughout his 20 years of professional experience across multiple industries, Mike has leveraged data, context, and problem solving to drive business success. He has broad experience across the financial spectrum, including treasury, investor relations, FP&A, and commercial policy. Prior to joining MarketCast Group, Mike was VP of finance for a division of Thomson Reuters focused on selling financial management software products to law firms and corporations.

Mike is an avid fan of sports, music, and wine. He lives in Santa Monica with his wife and son.

Graham McKenna
Chief Marketing Officer
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Graham McKenna

Chief Marketing Officer

California State University Chico
BA Journalism/Communications

Graham is responsible for developing and executing product marketing, communications, and sales enablement strategies across the MarketCast business.

Graham was most recently senior vice president of product marketing at Nielsen, where he led the product marketing efforts across the company’s entire media portfolio. He joined Nielsen following its acquisition of Gracenote from Tribune Media. During his tenure at Gracenote, Graham established the brand as an entertainment data powerhouse, driving its marketing, PR, and sales enablement strategies through a period of massive growth transformation.

Before Gracenote, Graham ran communications at THX Ltd., the entertainment technology and certification company founded by George Lucas. While there, he led all partner-marketing efforts with major consumer electronics and automotive manufacturers, including LG, TiVo, and Ford.

Ben Carlson
Co-founder, Co-president, Fizziology
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Ben Carlson

Co-founder, Co-president, Fizziology

Indiana University
BA Telecommunications and Psychology

Great ideas start at a whiteboard with smart, collaborative people.

Ben delivers game-changing insights for clients. He advises marketing executives, creates relationships with media and entertainment decision-makers, and helps develop Fizziology’s next generation of products and services. He splits time between Indianapolis and Los Angeles and travels nearly every week to visit clients around the world.

He is forever curious, constantly consuming media and talking to everyone. He’ll listen to a sports business podcast and then read a New Yorker article about tech while calling an entertainment executive to talk about I.P. He loves to connect previously unrelated thoughts in surprising and relevant ways.

Ben was named a Forty Under 40 by Indianapolis Business Journal and is regularly quoted in publications, including Fast Company, The Wall Street Journal, and Wired. He was previously chief strategy officer at advertising agency Bradley and Montgomery, where he led marketing campaigns for Microsoft, JPMorgan Chase, and Viacom.

When not on a plane, Ben loves watching sports, playing music, and going to the movies with his wife, Jess, and kids, Ella and Spencer.

Greg Ferland
Gregory Ferland
Managing Director, MarketCast
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Gregory Ferland

Managing Director, MarketCast

University of Michigan
BA English Literature

My passion for movies and media guides me in my role to create measureable results and actionable strategies for every client.

Greg designs research studies for long-standing MarketCast clients to help answer pressing questions and provide the much-needed voice of the consumer. He focuses on OTT, film, television, and home entertainment, and he works with the research and creative departments to develop projects, shape marketing campaigns, and identify core audiences.

Since 1991, Greg has worked to position MarketCast’s offering to clients who face a continually evolving industry.

He is a leading collector and dealer of classic movie posters from the 1920s and 1930s.

Jen Handley
Jen Handley
Co-founder, Co-president, Fizziology
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Jen Handley

Co-founder, Co-president, Fizziology

Ball State University
BA Journalism/Advertising

I never stop learning. I approach each new challenge as an opportunity to grow, learn, and be more than I was the day before.

Jen leads technology and innovation initiatives at Fizziology. She uses what she learns about the needs of clients and their industries to create new products and solutions that help them get ahead. She manages the company’s development and data science efforts and is passionate about creating a positive culture and fostering growth amongst employees.

She approaches her work as a matchmaker, helping clients to understand who is expressing an opinion and why. Jen’s equally analytical and creative and uses facts to craft the story that is most compelling to the audience.

Jen started the media and analytics division of an ad agency. She’s self taught in emerging digital solutions, which is necessary as the world of marketing changes so rapidly. She’s always had a passion for finding the most creative way to reach an audience with the most relevant message possible.

She is outside nearly every day hiking, boating, or paddling often with her husband, two kids (ages eight and nine), and three dogs. Jen’s a painter, reads daily, and has practiced yoga for 17 years.

Haynes Hendrickson
General Manager, Turnkey Intelligence
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Haynes Hendrickson

General Manager, Turnkey Intelligence

University of Vermont
BS Marketing

The trust and respect associated with the Turnkey brand are my metrics for success.

Not all fans are created equally. What drives them to engage with their favorite sports teams and entertainment options varies greatly. Haynes has deep experience helping clients identify those passion points and develop efficient ways to speak and market to fans.

Haynes manages the day-to-day growth of Turnkey Intelligence. He also leads business development efforts with properties and rightsholders. Haynes is involved in a wide range of qualitative and quantitative studies. He plays a key role in translating the insights of analysts into action steps for clients.

Haynes’ career in sports started with the Philadelphia Phillies in 1995.  He then worked for Kroenke Sports Enterprises (Colorado Avalanche, Denver Nuggets). He joined Turnkey in 2005.

Haynes is very involved in his local community through non-profits and youth sports. He resides in his hometown with his wife and two children. Haynes describes himself as a “wannabe endurance athlete” and has 13 marathons and a 70.3 Ironman under his belt.

Arikan Olguner
Arikan Olguner
President, Insight Strategy Group
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Arikan Olguner

President, Insight Strategy Group

Wharton School at the University of Pennsylvania
MBA
Lauder Institute at the University of Pennsylvania
MA International Studies
Bates College
BA Economics

Teamwork is the way to get to great, and great teamwork begins with passion for what you do.

Consumer insights have always been a driving force behind Arikan’s diverse background in management, brand, and marketing advisory. Throughout his career, he has advised clients on brand strategy, marketing effectiveness, go-to-market strategy, and customer experience. He’s worked in many industries, including media and entertainment, retail, consumer goods, technology, travel, and financial services.

As president, Arikan partners with clients on their most business-critical objectives, guides the strategic vision and growth of the agency, and oversees business operations to foster a happy team serving happy clients. Before joining Insight Strategy Group, Arikan held leadership roles at Prophet, a brand and marketing consultancy, and in the Consumer Strategy group at Deloitte Consulting. He started his career in investment banking at Lehman Brothers.

Arikan is a Turkish native and a long-time New Yorker who enjoys a regular dose of international travel. He is a fan of New York City’s diverse cultural offerings from food to the performing arts and has seen over 70 opera performances at the Met.

Henry Piney
Henry Piney
Managing Director, International Client Development
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Henry Piney

Managing Director, International Client Development

University of St. Andrews
MA Modern History

It would be a boring world if everyone were the same. I’m passionate about understanding the wide range of cultures and countries we cover in our research and, most importantly, identifying how clients should act on the differences and commonalties we find.

Based out of London, Henry oversees MarketCast Group’s international business and assists MarketCast Group companies in tailoring their services for international clients. As part of his role, he guides clients in using an array of techniques and inputs — whether qualitative or quantitative research, social or transactional data, stated or emotional response — to understand the dynamics of each international market.

Henry worked in research on behalf of a range of global TV companies before developing Nielsen Entertainment’s international video games and movie research businesses. He joined MarketCast in 2008 to help establish its international division and has since developed a specialist team that regularly conducts projects in over 30 countries.

He loves a wide range of screen-based entertainment, as well as old-fashioned paper books, and is a fan of the unusual sides of mainstream sports. His recent discoveries include ‘real’ tennis and ski mountaineering.

Jeremy Radisich
President, MarketCast
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Jeremy Radisich

President, MarketCast

University of California, San Diego
MA Literature in English
University of California, Davis
BA Literature in English

‘The great aim of education is not knowledge, but action’—what excites me most is solving problems.

Jeremy transforms the story behind research problems into dynamic, actionable strategy and supports clients through the execution of that strategy. As President, Jeremy provides direction on all aspects of MarketCast’s business, and leads a team of analysts who serve the company’s core clients. He’s been the primary contact for marketers, executives, and key stakeholders on hundreds of theatrical, OTT, and home entertainment releases. He has particular expertise in developing marketing strategy for franchises in the comic book, family animated, and action/adventure genres.

Since joining MarketCast in 1999, Jeremy has held a variety of titles and worked in many capacities. He has always focused on refining the company’s voice and analytical approach, and ensuring that he and his team meet their clients’ needs.

At home, Jeremy is an ardent student and avid consumer of pop culture, usually with his wife and two daughters by his side. This means that a focus group of three is always ready to help him brainstorm on whatever problem he’s wrestling with.

Tracy Behzad
Vice President, Human Resources
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Tracy Behzad

Vice President, Human Resources

University of California Berkeley
BA Economics

I have always been a part of organizations with exceptional cultures that greatly value their teams. Rapidly growing and changing companies are my passion.

Tracy partners with MarketCast Group’s senior leaders to ensure a strong culture through organizational health, team and leadership development, and talent management. She works with executive teams and employees at every level to solidify values and create impactful programs that enhance employee engagement.

Tracy has been with numerous organizations as they evolved from startups to the next stages of growth. The key feature in all of these organizations is that they have the “it” factor of highly valuing their team members and continued employee engagement.

Tracy and her husband live in Los Angeles. When she’s not working, she’s an avid traveler and painter. Tracy consumes books at an embarrassing rate and loves all dogs though prefers giant ones. Her last dog was a 150 pound Great Dane.

David Breihan
David Breihan
Vice President, Operations
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David Breihan

Vice President, Operations

Claremont Graduate University
MA Organizational Behavior
Cal Poly, San Luis Obispo
BS Marketing

I approach my work by building things not just for today. I look ahead and build them for tomorrow.

David is responsible for IT, technology, and operations. He and his team ensure that everyone in the company has the tools, systems, and processes that they need to be successful in their role.

When David hears new ideas, he asks himself how he can bring them to life. He’s inspired to figure out better ways of doing things and is happiest when he can use data to validate the success of a final product.

Since starting at MarketCast as a junior analyst in 2005, he’s had the opportunity to blend the knowledge and skills that he learned in school with the real-world education he’s gained in his various roles at MarketCast. These experiences have helped shape his judgment and served him well in setting the foundations of the Operations department.

When he’s not at work, David and his wife enjoy spending time with their daughter, Madeline, and dogs, Wrigley and Molly. He’s a huge Cubs fan and was fortunate enough to go to a World Series game at Wrigley Field in 2016. If the Cubs can win the World Series, anything is possible.

Marcotte Anderson
Director, Financial Planning & Analysis
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Marcotte Anderson

Director, Financial Planning & Analysis

Rice University
BA Economics and Studio Art

Automate the drudgery so we can focus on the meaningful work.

As the director of Financial Planning & Analysis, Marcotte partners with MarketCast Group leadership teams to formulate budgets and forecasts and provide analysis of the Group’s financial results. He publishes monthly financial reports and works with the controller and CFO to provide leadership teams with actionable intelligence.

Marcotte’s proudest accomplishment was the deployment of the ASTRA ERP system at Okami Foods. As project manager, he interfaced with the software vendor and ensured that all stakeholder needs were addressed by the system. This multi-year project gave him valuable insight into all aspects of the business and cemented his love for actionable data.

Marcotte has worked in many industries throughout his career, including advertising, manufacturing, entertainment, and now marketing.

On weekends, Marcotte joins a group of other “old guys” for pick-up basketball at the local high school gym and has earned the nickname Sweet Shotte for his baseline ten footers.

Avi Jha
Avichal Jha
Director, Application Development
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Avichal Jha

Director, Application Development

Claremont Graduate University
MA Organizational Behavior and Evaluation
Rutgers University
BA Psychology

If you haven't found the solution, you just haven't asked the right questions.

Avi manages a team of developers who build department-specific and company-wide solutions that streamline workflows. He works on projects large and small, from designing and launching wizards for complete project entry and management to making sure the right people see the right tabs on the right pages.

Before designing solutions, he identifies the wants and needs of clients. He ensures that final products provide everything they could have wanted and more.

Avi served as director of operations for the Franchise & Content Strategy division of MarketCast before occupying his current role.

Outside of work, he loves to spend time with his daughter and play Indian Classical music on his sitar.

Jenny Matkovich
Jenny Matkovich
Marketing Director
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Jenny Matkovich

Marketing Director

University of Kansas
MSJ Integrated Marketing Communications
University of Iowa
BBA Marketing and Management

In a world of never-ending noise, my job as a marketer is to break through. I love developing and amplifying the signals of strong brands.

Jenny develops and implements brand strategy for MarketCast Group’s entire portfolio of new and existing services enterprises. She oversees the execution of the company’s global marketing strategies, including campaigns, events, digital marketing, and PR. She assists in the work needed to strategically position solutions in the marketplace, build brand awareness, and enhance sales efforts.

She has extensive experience in enterprise-wide, acquisition, and product and service brand development and management. Prior to MarketCast Group, she served as marketing director for technology and consulting organizations. She worked at T2 Tech Group and Cerner Corporation.

Jenny likes practicing meditation and yoga. She is a long-distance runner and thoroughly enjoys every minute she can spend at the beach.

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