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About

Expertise that Makes an Impact

We have assembled an unrivaled team to help brands connect more deeply with consumers. Our insights lead to superior business results.

About

Expertise that Makes an Impact

We have assembled an unrivaled team to help brands connect more deeply with consumers. Our insights lead to superior business results.

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Ready to Decide Smarter?

Apply our deep consumer understanding to solve key business challenges.

Our business is built around three core needs that dictate success across the product development and marketing lifecycle: inspired strategy, flawless execution, and constant optimization. Our approach to supporting these needs may seem simple on the surface but is massively complex in execution. We deliver data and insights on a global scale backed by powerful technology and infrastructure. We take a thoughtful approach to methodological innovation, testing and proving new methods before rollout. And, we bring a human element to all we do, from revealing deeper understandings of consumer motivations to providing high-touch customer service to clients.

Ready to Decide Smarter?

Apply our deep consumer understanding to solve key business challenges.

Our business is built around three core needs that dictate success across the product development and marketing lifecycle: inspired strategy, flawless execution, and constant optimization. Our approach to supporting these needs may seem simple on the surface but is massively complex in execution. We deliver data and insights on a global scale backed by powerful technology and infrastructure. We take a thoughtful approach to methodological innovation, testing and proving new methods before rollout. And, we bring a human element to all we do, from revealing deeper understandings of consumer motivations to providing high-touch customer service to clients.

Our Numbers Tell a Powerful Story

We interviewed more than 1.2 million consumers in the last year alone.

We have conducted research studies in more than 30 countries.

Our real-time searchable data warehouse contains over 4 billion social media posts.

Meet Some of Our Clients

We build powerful partnerships.

We’re proud to work with leading players across industries. We create lasting relationships that allow clients to come back to us for continued insights and iteration. It’s how we build value over the long term.

Academy Sports logo
Activision logo
Amazon Studios logo
American Family Insurance logo
Annapurna Pictures
Blizzard Entertainment logo
Campbell's logo
CBS logo
CBS Films logo
Citi logo
Constellation Brands logo
DC Entertainment logo
Dick's Sporting Goods logo
Discovery Channel logo
Dr. Pepper logo
E Network logo
EntertainmentOne
Fandango logo
Focus Features logo
Fox Broadcasting logo
Fox Pictures logo
Gatorade logo
Hulu logo
Kellogg's logo
Kohl's logo
Lane Bryant logo
Lionsgate logo
Nick logo
Paramount logo
PBS Kids
Pizza Hut logo
Starz logo
STX Films
Ubisoft logo
Universal logo
Viacom
Walt Disney Pictures logo
Warner Bros logo
Wilson logo

We’d like to hear from you.